Kuoni is a leading global broad-based travel services provider
The group’s business activities are split into three different areas: Tour operating, Destination Management and Visa Services. Part of the tour operating business are activities in Outbound Nordic, Outbound Kuoni Europe, the Outbound Specialists and Outbound Emerging Markets. Part of Destination Management are Group Travel, FIT (Fully Independent Traveller) and Destination Management Specialists. Visa services are handled by VFS Global. The group structures these activities into three divisions: Outbound Europe, Global Travel Services and Emerging Markets & Specialists. Kuoni pursues an “asset-light” strategy.
The traditional tour operating business covered in 2012 the following European markets→: Scandinavia, including Finland, the United Kingdom, Switzerland, France, Italy, Spain, Benelux and the online hotel platform Octopustravel. The product portfolio is divided into package holidays and premium individual holidays, which are often tailored to the individual customer’s requirements. Package holidays are sold in the Northern European and Swiss markets. Individually arranged holidays are now available in the United Kingdom, France, and Switzerland. Distribution channels vary depending on the market and product portfolio, but include Kuoni’s own retail shops, 3rd party travel agencies, the internet, mobile devices such as tablet computers and smartphones, personal mobile travel consultants and call centres. Most products (60%) in the traditional tour operating business are sold through direct customer contact (B2C). As a proportion of the Kuoni Group’s total turnover, traditional tour operating business accounted for 36% in 2012. These business activities are grouped into the Outbound Europe → Division.
Destination travel services make up a global business area that is particularly strong in Asia, the Middle East, Africa, Europe and the USA. These services are purchased from and/or sold to business partners (B2B). They include land arrangements such as hotel stays, transfers, excursions and restaurant reservations, all of which can be booked easily, quickly and at an attractive price on online global databases. Online destination travel services are one of the fastest growing areas within the tourism industry. With the acquisition of GTA in 2011, Kuoni became one of the leading providers in this business. Destination travel services also include the group travel business operated on behalf of tour operators and travel agencies. Kuoni is one of the world’s largest providers of such holidays, particularly from Asia to Europe. These business areas are grouped into the Global Travel Services → (GTS) Division. This division contributes 42% of Kuoni Group’s total turnover.
The Emerging Markets & Specialists → Division includes Kuoni’s tour operating activities in India and China/Hong Kong. The specialist travel brands in the division include the European tour operators (Outbound Specialists) in Switzerland, the United Kingdom and Benelux, as well as our dedicated local Destination Management Specialists based in the holiday destinations themselves (Inbound Specialists) in Asia, Australia, Africa, the Middle East, India and North America. VFS Global is also part of the Emerging Markets & Specialists Division. This business offers visa services and helps governments and embassies process travellers’ visa applications securely and efficiently. The authorities outsource the administrative tasks involved to VFS Global. Its support work allows the relevant authorities to make decisions about issuing visas more efficiently. VFS Global is the world leader in this business. The Emerging Markets & Specialists Division contributed 22% of total turnover in 2012.